Coca Cola Marketing Strategy : Polar Bowl : [Case Study]


coca cola marketing case study

Coca Cola Marketing Strategy: Polar Bowl Case Study. In the digital media space, our guiding principle was to be where the viewer was rather than expecting the viewer to come to on this, Coca Cola Advertising Campaign team embedded our experience directly within the sites, sports blogs and social channel—across both desktop and mobile—where we knew consumers would be during the game. Marketing history Market Research In The Beginning. It all started years ago, in , when a Confederate colonel in the Civil War, John Pemberton, wanted to create his own version of coca wine (cola with alcohol and cocaine) and sent his nephew Lewis Newman to conduct a market research with the samples to a local pharmacy (Jacobs pharmacy)/5(21). CASE STUDY: COCA COLA ADVERTISING7 Conclusion Coca Cola is a leading company in the beverage sector. It provides its esteemed customers globally over brands with over billion drinks per day. Coca Cola as a brand has differentiated itself in the world markets through cost leadership.

Coca-Cola Case Study Analysis | Case Study Template

Coca-Cola is a carbonated found soft drink. It is often known in its abbreviated form Coke. It was invented as a patent medicine by John. In the 20 th century, Coca-Cola was acquired by Asa Griggs Candler, who through clever marketing made Coke the most dominating soft drink in the beverage industry.

The name Coca-Cola is derived from its two ingredients, kola nuts, which consists of caffeine, coca cola marketing case study, and coca leaves. Till today, the formula of Coca-Cola remains a secret, although there have been many recipes and experiments that have been published.

Init was reported that Coca-Cola was coca cola marketing case study in over countries worldwide, with consumers consuming more than 1. Do you want to create marketing campaigns that drive people crazy? The campaign was first launched in Australia in and the later in Britain in The campaign had a variety of Marketing contained ATL marketing strategies like TV Commercials, BTL strategies like billboards as well as an element of experimental marketing where customers could custom make their own bottles.

The main success was attributed through the digital platform, wherein each bottle mentioned the hashtag shareacoke, in order to pursue users to share bottles with their names on social media. But it was social media channels, coca cola marketing case study, particularly Facebook that the campaign really started picking up steam.

Through Facebook, users participated in a large scale. Moreover, the campaign had achieved mass sharing, through customers could connect with each other. A huge amount of social media content was created by coca cola marketing case study many consumers to participate. This was established by specifically targeting those consumers who very active on social media who engage with their friends by sharing photo and posts on Facebook, Twitter etc.

This coca cola marketing case study to many users engaging themselves on various social media platforms like Facebook, Twitter, and Instagram. Connecting with the consumers at a personal level.

Coca-Cola as a brand was emotionally connecting with its customer through personalization. Coca-Cola felt the new way to engage with its customers was through personalization and, therefore, designed the campaign in such a way that it encourages personalization in a prospective way.

Consumers like to self-express themselves creatively through storytelling and staying in touch with its friends and as a result, the campaign leveraged on this kind of consumer behaviour. Moreover, coca cola marketing case study, Coca-Cola wanted to engage with its customers and at the same time promote its own brand name.

For instance, when a consumer shares a name-branded Coke bottle with his father, he feels as he is honouring his father rather than promoting the Coca-Cola brand itself. Moreover, by taking and sharing photos with the shareacoke hashtag on social media, it drives more personal online media content which leads to many shares across. Powerful Calls to Action in the campaign. Coca-Cola created a powerful Call to Action in the campaign.

It made people purchase Coca-Cola and share their memorable moments with their friends and family on social media. Coca-Cola had ensured that the campaign slogan should be something that is very catchy and easy to recall such that the call should action should immediately come to mind when the customer purchases the brand.

Consumers are attracted to goods and services that give them a coca cola marketing case study experience. They consider personalization as a crucial aspect of their daily routine. For example, coca cola marketing case study, when a consumer shares a name-branded coke bottle their friends, they feel that they are creating better memories rather than promoting the Coke brand itself. The slogan is powerful enough to convince the product and share their Coca-Cola stories online.

Another feature of the slogan is that it is easy to remember and catchy which acts as a constant reminder to the consumers. A marketing campaign is successful if it is constantly updated to maintain the interest of the consumers. In the yearthey opened an ecommerce shop where the consumers could order bottles with their names.

Also, the lyrics of the songs were added so as to increase the sale. Inthe company started shareacoke. Later inthe company added name labels that could be removed and stuck anywhere else like clothes, phones, books etc.

It just shows how a brand like Coke which is such a reputed brand can engage with its consumers by allowing them to change the logo with their name. Share a Coke Campaign success taught us that personalization can only be highly engaging and effective if it can be shared with a wide audience. Moreover, this campaign taught us that social media can play a huge role to make an impact and can be utilized in a customized manner to suit the needs of the consumers as coca cola marketing case study as the company itself.

The untold secret of this campaign was that Coke connected it with its consumers at a personal level. Good job Akshay. A well written post but I was expecting something more in-depth about what tools were used like google analytics info. How to land yourself in a Digital Marketing Job? Course: Digital Marketing Master Course.

Share a Coke campaign on bus. Share a coke with a family campaign. Akshay Heble, coca cola marketing case study. Related Posts. There is 1 comment 4 years ago. Your Comment Cancel Reply Your email address will not be published. Send me course curriculum as well. About Us Contact Us Legal. Free Demo. Call Us. Limited Seats Available! AM PM. Which Program are you interested in?

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Case Study: 3 Famous Coca-Cola Marketing Campaigns


coca cola marketing case study


Coca Cola 'Share A Coke' Campaign is a renowned case study taught us that personalization can be highly engaging & effective if shared with a wide audience. Figure 1 (Coca Cola, ) 2 MASTER IN BUSINESS ADMINISTRATION (MBA) MODULE: MBA 61 | MARKETING Short description of Coca-Cola’s orientation towards the market Coca-Cola is the largest beverage company in the world, providing to consumers more than sparkling and nearly beverage choices (Coca-Cola, ). Coca-Cola case study analysis makes it possible to say that its trademark is the most expensive in the world. Its cost to date is just under $70 billion. It is interesting to discover what business solutions, occasions, and innovative approaches led this company to such a great success and recognition. The Importance of Business Research.